Global Insurance Company (S.C.) (GIC) is a Private Insurance Company which was established in March 1997 by 23 founding Shareholders, with a paid-up capital of Birr 3.75 million.
Now it has matured to Birr 150.6 Million paid-up and Birr 250 Million authorized capital. GIC has 176 shareholders, as of June 2020; total asset worth over Birr 413 Million and operating in its own building located at Addis Ababa, Gobena Abba Tigu Street (Somale Tera). GIC is currently rendering its general insurance services through its 21 branches and one contact office situated in Addis Ababa and different parts of the country. The company which started its business operation with less than 25 employees has now a total staff of 224 employees. In addition to its core business of general insurance, the company provides modern vehicles inspection service at its own Kality recovery yard, opposite to Kality Sub-City Administration Office and in Harar town.
ACCIDENT AWARENESS
We continually strive to meet this objective through innovative crash displays, digital presentations, videos and large exhibition shows. Our slogan, “Driving it Home” reinforces our vision statement. It should be mentioned that our school program (see programs offered) is completely free to all .
Business Development and Marketing Department Manager
Location: Addis Ababa, Addis Ababa
Career Level: Managerial Level (Manager, Supervisor, Director)
Coordinate the preparation of long, medium and short range business plans, its consolidation and submission to D/CEO-Operations
Monitors and reviews the operational planning processes of the company and aligns these with the budget processes; monitors the implementation of the annual plan; complies reports at Company level.
Design appropriate business promotion strategies and submit recommendations to the D/CEO-Operations. Work with advertising firms/other Suppliers to develop and finalize all advertising and communications campaigns and materials;
Conduct promotional activities through various methods including brochures, newspaper, radio and TV and other promotional means. Communicate and promote Company’s products and services, networking client base to ensure that buyers are fully aware or what the company can offer;
Build and maintain relationship with clients and intermediaries generating new sales and profitable businesses;
Collect data through various means including market intelligence to design market entry strategy, establish premium rates and enhance investment profits on available funds;
Identify and lead marketing opportunities and business development initiatives. Follow-up the competition environment with systematic and professional approach and proposes proactive marketing actions with detail implementation strategy;
Develop polices, guidelines and procedures to hire agents and salespersons in accordance with the regulatory requirements and the companies marketing strategy and implements the same upon approval. Attract, train, coach, motivate and develop agents to achieve high level of business and technical expertise
Conduct customer satisfaction survey by appropriate technique and provide proposal.
Undertake research and business development studies. Conduct periodically market research on all product categories of the company and identifies opportunities and threats prevailing; and recommends proactive strategies to be under taken by Management
Conduct feasibility studies to open branches in Addis Ababa and other geographical areas. Propose strategies for market segmentation and identifies priorities as to which regions should be developed first in terms of market potential
Evaluates current market share and position of the company with respect to their products and updates all concerned management bodies
Attract, train, coach, motivate and develop staff to achieve high level of technical expertise;
Evaluate the performance of employees under his supervision;
Prepares and submit appraisals follow up and progress reports;
Perform other related duties as directed by the D/CEO-Operations.
Job Requirements
Education
MA/BA in Marketing Management, Economics, Management or related fields
Relevant Experience
8/10 years out of which 4 years in supervisory level
